Innovation helped save a textile company from globalization. We turned it into their brand promise.
Harriss & Covington was founded in 1920 in High Point, North Carolina, the textile capital of the South until globalization decimated the industry. Harriss & Covington was an exception, surviving by challenging conventional thinking and risking it all to invest in their innovative thinking. Major brands like SmartWool and fashion niche brands like Ace & Everett took notice. When fifth generation owners reached out to us to up-fit their brand, we knew just how to position them.
Instead of selling an idea, solve the problem.