A ground-breaking digital product needed one key element — customers.
When GolfNow launched in 2008 there was no doubt that golfers were ready for the convenience of booking tee times online. Problem was, tradition-bound golf courses were slow to recognize the technology’s power, and without golf courses on the platform, golfers would soon abandon it. We worked with Golf Channel’s GolfNow to grow them from just 1,200 golf courses on their platform to 6,000 and beyond.
Build. Measure. Learn. Repeat.