Turning serious golf fans into passionate subscribers.
GGP has a great product and unique advantage in the digital golf news space, delivering all the news on all the tours first thing Monday morning; a must-read for serious golf fans. What they needed was another 30,000 subscribers to attract higher tier advertisers. If there’s one thing we know, it’s what goes on in the heads and hearts of golfers, and how to appeal to them.
Don’t continue to do what you’ve always done just because it’s easy to do.