And, we don’t mind saying, we’re damn good at it.
What is 54 Brands role? Find, scout and vet those addresses, negotiate agreements, arrange golf, entertainment, transportation, participation by PGA TOUR professionals and efficiently reconcile the entire event. Our work leaves AT&T unburdened of managing dozens of vendors and invoices and free to make every guest, every vendor, every participant feel truly appreciated. Which is what every event should accomplish.
We seek out some of the country’s most prestigious clubs to host the events. Short business meetings kick off each day’s agenda followed by a variety of activities that nourish meaningful discussions in a relaxed environment away from the office.
Each year’s schedule is driven by key targets, as determined by AT&T. With that knowledge, 54 Brands plots event locales nationwide, balancing convenient proximity against the prestige of the venue. As in real estate, event success relies on location, location, location.
Depending on the market, the guest list can range from 60 to 100 of AT&T’s top customers and influencers. Event itineraries can vary, but so long as each guest leaves feeling genuinely appreciated and truly valued by AT&T, mission accomplished.
Golf anchors every event so 54 Brands leverages deep experience and a wide network in the industry to make every one memorable. Securing courses, recruiting and negotiating with TOUR talent like Billy Andrade and Corey Pavin, and managing tournament formats are all part of the package.
Job No. 1 is to ensure our clients at AT&T are freed from any concerns that could distract them from meaningful engagement with their key customers. From transportation and meals, to parties and entertainment, 54 Brands orchestrates the movements of multiple vendors and reconciles all invoices. It’s what we do.